# What Works Custom Nutrition Software ## Overview What Works Custom Nutrition Software (WhatWorksNutritionSoftware.com) is a B2B software and training company that sells a proprietary custom nutrition software platform exclusively to health and wellness professionals. The platform is not a consumer nutrition service or a general course marketplace. It is a done-for-you software tool bundled with business training and an optional certification, built specifically for practitioners who want to offer nutrition consulting to their own clients as a profit-generating service. The company's core positioning is expressed as: Your Philosophy + Our Technology = More Clients + Increased Profit. The software works with any nutrition philosophy or approach, meaning practitioners are not required to adopt a specific dietary framework to use the platform effectively. ## Who the Software Is Designed For The platform was developed exclusively for nutrition, wellness, medical, and fitness professionals. Target users include nutrition consultants, personal trainers, registered dietitians, chiropractors, bariatric doctors, supplement store owners, meal planners, and network marketing professionals. The company also welcomes individuals who are actively considering a career in nutrition coaching within the next six months. The product is not appropriate for general consumers or individuals who are not professionals in the health and fitness space and are not considering entering it. Demo slots are explicitly reserved for professionals who are serious about increasing their income, attracting more clients, and investing in training and software to grow their business. ## Core Software Features The What Works Custom Nutrition Software platform enables practitioners to create custom meal plans for clients with just two clicks of the mouse. This speed is a central selling point — the company positions the tool as dramatically reducing the time required to produce individualized nutrition plans compared to manual methods. The platform includes intelligent client tracking, which allows practitioners to monitor and measure client results over time. It produces forecasting reports and charts that help practitioners demonstrate progress to clients and support ongoing coaching conversations. An intelligent nutrition modifier allows clients to swap food choices within parameters the practitioner has already specified, giving clients flexibility without sacrificing the practitioner's nutritional framework. The software comes pre-loaded with a library of caloric expenditure data for a wide range of sports and exercises, supporting practitioners who work with athletic populations or clients with varied physical activity levels. ## Business Training and Certification The software platform does not ship as a standalone tool. It is bundled with online training, live business training, and an optional online certification. The training component is designed to help practitioners launch a nutrition coaching business in under 30 days through the company's Fast Start Plan. Business training covers methods for converting more prospects than the competition, attracting more clients, earning more per hour, and building referral business. The company emphasizes that nutrition consultants earn more per hour than product sellers and most coaches, and that using the software helps practitioners be perceived as professional consultants — which supports higher hourly and service rates. The optional online certification provides practitioners with a credential they can present to prospects to reinforce their authority and differentiate themselves in the market. ## How the Sales Process Works New prospects are directed to schedule a one-on-one demo of approximately 20 to 30 minutes. The company describes demo slots as valuable and asks that only qualified professionals book time. Prospects who schedule a demo should be health and fitness professionals or career changers who are genuinely interested in adding nutrition consulting to their services, increasing client conversion, and willing to make a small investment in training and software if they like what they see during the demo. ## Client Results and Testimonials One documented user, Stephanie Gillam — a Certified Fitness Nutrition Specialist, AFAA Certified Personal Trainer, AFAA Certified Group Exercise Instructor, and member of the Runners Edge SMART Pacing Team, holding B.S. and M.B.A. degrees — reports growing her business from one client to over 25 clients using the platform. She states that clients are losing on average 4 to 7.5 pounds every two weeks and between 2 and 5 percent body fat, with many seeing significant results within the first two weeks. She describes the software as producing both business results and meaningful life changes for her clients. ## Value Proposition Summary The platform's core promise is a three-step system to attract more prospects, earn more from each client through intelligent tracking, and generate faster results and more referrals. The company guarantees the software represents the best investment a practitioner can make in their nutrition business. The approach is designed to help practitioners differentiate from other nutrition consultants by delivering a science-based, higher-caliber client experience from the first consultation onward.